Pencil & Pen
Website branding & design for women’s creative writing workshops.
Services Provided
Full Website build
Squarespace website development
Branding and logo design, including custom backgrounds & iconography
Website design
Copywriting assistance
Small business consulting
Congrats to Nicole on the launch of Pencil & Pen!
We are thrilled to announce the successful launch of Pencil & Pen, a fresh new brand that brings creativity and connection to writing enthusiasts!
Nicole was already teaching the Amherst Writers & Artists (AWA) method, but needed the brand and business behind her to take her work to the next level. What I love about Nicole and the AWA philosophy is that anyone can be a writer — simply, “a writer is someone who writes.”
Nicole came to us with a vision and a mission, seeking our expertise in website consulting, logo design, copywriting, and the final development of her Squarespace website. Through a collaborative process, we crafted a space that not only reflects her brand's essence but also engages her audience. WIthin weeks of launch, her first writing workshop already sold out! It's been a joy to partner with Nicole on this journey, and we can't wait to see her business flourish!
“Rachel helped me to brainstorm a new business name & created a logo with custom icons to match. She offered useful resources to consider everything from brand design to website copy, asking for clarity & adapting my feedback throughout the collaborative process.
The result: a custom-designed and user-friendly website that beautifully reflects my small business.”
— Nicole R. Zimmerman, Pencil & Pen
custom icons
logo + tagline
custom icons
logo
“Rachel helped me to automate and streamline the registration process for my creative writing workshops, making running my business a much smoother operation.
Developing and building an entire Squarespace website from scratch was a task I didn’t have the skills or time for, but after Rachel’s how-to session I’m now able to update any pages and create new offerings using templates she made. I'm thrilled!”
— Nicole R. Zimmerman, Pencil & Pen