J. Stuart Ablon, Ph.D
Website branding & redesign for psychologist, professor, author and keynote speaker.
Services Provided
Full Website build and redesign
Squarespace website development
Redesigned branding including colors, fonts
Logo design
Custom Youtube thumbnails and iconography
A totally new look for J Stuart Ablon, Ph.D.
J. Stuart Ablon, Ph.D. is an award-winning psychologist, Associate Professor and Thomas G. Stemberg Endowed Chair at Harvard Medical School. He’s also a keynote speaker who has authored three books. With all of these incredible accomplishments, his old website couldn’t keep up. It was outdated in terms of messaging, focus, brand and even photography. it was time to do a redesign from the ground up! I was happy to step in to work on this project.
Dr. Ablon came to me with a very common problem among my roster of accomplished website clients: when you are someone who does so many different things, how do you focus the website? How do you organize and streamline it — and get viewers and clicks where you want them?
Because Dr. Ablon is giving a lot more keynote speeches and working at leadership events, his website had to be re-focused. Additionally, it needed a rebranding.
Some focuses included:
incorporating brand new photography
adding design consistency from page to page
adding movement to the pages with gifs and video
putting an emphasis on a new offering (Speaking engagements)
“Rachel combines a clear, predictable and well scripted process with an incredibly individualized touch for the best of both worlds.
Add to that her graphic design talent, and you will get much more for your money that you would ever guess. Couldn’t recommend her more highly!”
— J. Stuart Ablon, Ph.D.
After! Speaking page - totally revamped, with custom video thumbnails
After! Home page had video and gif elements to add movement
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logo
Before: The old website
Before: old Speaking page
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Before: Old website
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