Market Strategy Group
Website redesign for management consulting firm based in Chicago.
Services Provided
Full Website build and redesign
Squarespace website development
Copywriting consulting
Website strategy
Partnered with Bonfire Brands for design
They created a new style guide, logo design, textured backgrounds, and iconography.
Brand new Squarespace website design for management consultants
Market Strategy Group had a website that wasn’t doing any work for the business or their clients. When you have huge corporate clients paying the big bucks, those clients want to know that they are working with real professionals… and your website is often the first line of introduction. It can hurt you or hel you. MSG’s previous site lacked branding, color, personality… and most importantly — their website copy wasn’t providing any tangible detail. It was reading more like an internal breif and less like an external marketing platform. I partnered with the amazing Bonfire Brands for design, while I provided website and copywriting consulting as well as built them a brand new, beautiful website — that works!
Some focuses included:
adding design consistency from page to page
implementing consistent branding and design that is engaging to the eye
working on their website copy, putting an emphasis on a expertise with decades in their field
“Rachel was great to work with and super flexible as we redesigned our website. She also gave us helpful [SEO] advice to boost visits. Additionally when we needed her to jump in assist us with a change, she was able to facilitate our ask quickly. We highly recommend her!”
— Suzy Suker, Director of Administration | Market Strategy Group
Before photos
And After!
New logo design by Bonfire Brands
Clean, new home page with some needed color
Branded pattern design by Bonfire Brands
Creative ways to divide up a text-heavy page
Branded pattern design by Bonfire Brands
